How to Outsource Copywriting

Outsourcing copywriters is just as good as hiring a marketing team, if not better. In this post, we name these 6 reasons why:

1. One of the best things about hiring ghostwriters is that you are also purchasing full rights of their work (e.g. articles).
2. We can’t stress this enough but it’ll save you time and let you focus on what you do best: running your business!
3. It’s more cost effective since you’ll be paying them on a project basis. Also, you’ll even save more if the writer is equipped with SEO knowledge. The being said, you won’t have to worry about your website not beingRead more »

4 Tips to Make the Most Out of Web Outsourcing

One of the biggest questions for small businesses looking to outsource is how to get results they want from their contractor. Small business owners tend to be wary giving away some control but here are 4 tips so you can get what you want from your contractor and make the most out of it.

Give definite instructions.

● No matter how impressive or talented your hiredRead more »

Looking to Grow Your Site? Hire a Web Content Writer

You have a website, but it just isn’t pulling in the leads you thought it would. It looks great and has an incredibly streamlined user interface, but no one seems to know that it exists. This is not an uncommon problem and the solution is often fairly simple – just hire a web content writer. Why? Let’s enumerate some of the most compelling reasons why you should use a professional copywriting service:

● They’ve got the chops for it.

Sure, anyone can write, but whether or not they can write well is another question altogether. A professional copywriter has the expertise andRead more »

The Rising Power of the Peso

In the second quarter of 2012, the peso started to appreciate and gain more power, going below the Php 42.00 mark. While this may be a cause for celebration, it may also mean losing our competitive edge in the BPO industry. India, the Philippine’s top competitor in the BPO industry, will now seem more attractive to foreign investors as the Rupee devalued as much as 25%.

Fortunately, industry experts and business leaders are optimistic about the future of BPO in the country despite the strengthening of the peso against the dollar. Although the option of foreign investors to transfer to otherRead more »

5 Characteristics of High Quality Websites

When building a client’s website, here are 5 characteristics of high quality websites you should take note of.

1. Great Content

● Content is king. Well-researched, interesting and timely content, that is.
● Make sure that it is regularly updated and related to the website’s purpose or theme.

2. Impressive Web Design

● A website’s design should reflect its company or owner.
● Pick up significant details about your clients or their brand so you can properly deliver their message through their website’s design to create consistency.

3. Easy navigation

● A user-friendly website will attract and retain more visitors. A website with a navigation system that is hard to work with will make visitorsRead more »

6 Website Marketing Tasks Worth Outsourcing

Know Which 6 Web Marketing Tasks Are Worth Outsourcing

Managing a startup or growing web business can be quite tedious if you do everything yourself. This will not only save you time, but also less of the headache that routine tasks bring.

Content Writing and Blogging

● Writing for your blog or monthly newsletter is great but dreadful when you’ve become busy with other tasks.
● Hiring professional writers will ensure you are able to update your blog regularly.
● Professional copywriters have the skills and tools to proofread and publish your content across your selected marketing platforms.

Graphic Design

● An alternative to getting a freelance web designer is hiring a dedicated website designerRead more »

Tips on Transitioning Successfully to Web Outsourcing

Partnering with a white label web design service is a great alternative to doing all your production in-house. However, part of the process is knowing the difficulties you may encounter in this transition period. Here are 3 points to making sure your digital agency transitions to outsourcing its web services with as little difficulty as possible.

Consider outsourcing early.

If you’ve just started your business and think that it’s too early to outsource, think again.

● The first phase is usually the best time to start looking for outsourcing partners. This way, it’ll be easier to gather a group that’s familiar withRead more »

7 Characters to Watch Out for When Looking for a Web Designer

The fear of many clients and business owners is having to deal with difficult “web experts.” There are literally thousands and thousands of providers out there, so be wary of certain deal breakers to avoid when choosing who to partner with — be it a web design firm or a web freelancer.

The Finer Printer

Yes, all contracts have a fine print. But a cunning person like “The Finer Printer” can do just that—make the print even finer. Be wary of hidden fees, site ownership concerns, and other unreasonable demands. A reliable web agency will be transparent and upfront when asked aboutRead more »

Philippine Cities on the Top 100 Outsourcing Destinations

A 2012 research from Tholons, a business consulting and investment research company, has cited 5 Philippine cities in its Top 100 Outsourcing Destinations report.

The Philippines has incurred a 20% monetary increase from 2010 to 2011 through the IT-BPO industry. By the end of 2011, the country has generated $11 billion with the bulk coming from the call center industry.

Using the Tholons Location Assessment Framework, cities across the globe have been sorted into the top 10 emerged-, top 50 emerging-, and 40 aspiring hotspots for Information Technology and business process outsourcing (IT-BPO) industry.

Highlights

> The Southeast Asian region, specifically the Philippines and India, dominate the outsourcing industry in the globalRead more »

Culture of Value: Why the Philippines is the Best Destination for Web Outsourcing

The Philippines is a prime choice when it comes to outsourcing your web design or web development projects. During the 3rd International Outsourcing Summit (IOS) last October 2011, BPAP chairman, Fred Ayala,says that the tremendous global demand for high quality Filipino talent could increase industry generated jobs from 1.8 million in 2010 to 4.5 million in 2016 and the goal starting this year is to “become the world’s #1 destination not just for Call Centers, but for IT-BPO in general.”

Here are more reasons why you should consider to hire webRead more »